A girl standing on a mountain wearing a dress.

#StartTheArrow or: How to win a trip to ALASKA!

When ŠKODA asked me to join them for the recent campaign, #StartTheArrow, I was all in from the beginning. I’ve worked with them before on last year’s #MadeForAustria-campaign (see my work below) and both last year’s and this years campaign are quite open for creative approaches, something I truly like when working with brands. Last year’s winner got a brand new sony camera as a prize and this year it’s even getting better: You’re able to win a 4-day-trip to ALASKA! How cool is that?! And another quite awesome thing is that you’re chosing one out of 7 bloggers to join you! That means if you’re tagging me we’re going there together! Let’s do this!! Why Alaska? Well the new ŠKODA is called KAROQ, which is a word creation made of the Alaskan words KAA’RAQ (car) und RUQ (arrow)!

How to win:

  • Post a photo on Instagram or Facebook using #StartTheArrow
  • Tag @pruegl in your post + tag @skodaat
  • Tell us your story, why you want to go to Alaska etc. – not only photo quality matters, a jury will decide and they will not only judge photographic experience etc.!

Let’s win this together! All information about the contest can be found here!

A guy jumping in front of modern architecture.
A suited-up couple walking on a field at golden hour.

top: last years campaign #MadeForAustria, bottom: some images of this year’s #StartTheArrow campaign

A girl in a dress with bow and arrow.
A mountain ridge enlighted on one side.

My creative approach to #StartTheArrow

Well, when I got the briefing for the #StartTheArrow-campaign I was quite puzzled in the beginning. What can I do with arrows? Is the bow&arrow approach too obvious? Since that was the only idea I came up with, I decided to build a story around archery. Thinking of archery I had the idea of bringing Diana, goddess of the hunt, moon and nature, back to life. I just needed a model, a dress, some jewelry, bow and arrow.. And a location of course. A long time ago I wanted to sleep on the highest mountain of Lower Austria, the Schneeberg (yes, that really translates to Snow Mountain, very creative). Up at 2076m there’s a hut called Fischerhütte where you’re able to spend the night in a small room. Now that the perfect landscape for the story was found, the dress and the archery stuff was ordered I just had to shoot the project! Partnering up with @leiserlaut for the modeling part, we planned to shoot some stuff in the evening of our first day at Schneeberg and the rest of it in the early morning hours of day 2. In the end, we were very lucky with the weather, as it was perfectly sunny and cloudy at the same time while it has been hailing back in Vienna. That’s why we decided to pleased with the results of day 1 and skip the early morning photoshoot the next day. A good decision, as it was super foggy and windy – not the conditions you want to shoot a light dress at (well as a photographer yes, but as a model definitely not).

Well, enjoy the results! Hope you like them!

A dress, earrings and other jewelry in front of a bow.
A dress, earrings and other jewelry in front of a bow.
A girl pointing her arrow at the sky in the mountains.
A girl in a pink dress pointing bow and arrow at the cloudy sky.
A mountain ridge with light coming from the right side of the image.
A mountain ridge with light coming from the right side of the image.
A girl standing on a small rock at a mountain. Wearing a dress and bow and arrow.
A girl standing in front of the sun, dramatic clouds over here. She is wearing a dress and shooting with bow and arrow.
A girl standing amidst a rocky mountain surface, shooting her arrow.
A girl standing amidst a rocky mountain surface, shooting her arrow.
A girl in a pink dress is looking in the distance.
A girl pointing her arrow towards the camera.
A girl wearing a dress is shooting with bow and arrow, rocky surface in the background.
The sun is setting directly behind a girl shooting with bow and arrow.
A girl shooting her arrow in the last hours of daylight, immersed by purple light.
A girl shooting her arrow in the last hours of daylight, immersed by purple light.

Disclaimer: This post is part of my collaboration with ŠKODA and a paid post.

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2017-07-18T17:55:57+00:00

3 Comments

  1. Raffa Wednesday July 19th, 2017 at 09:17 PM - Reply

    sehr nice! <3

    • Pruegl Wednesday July 19th, 2017 at 09:24 PM - Reply

      Hätten dich als Videographer mitgebraucht, das wär so geil gewesen mit dem Wind :O

    • Pruegl Wednesday July 19th, 2017 at 09:24 PM - Reply

      Und danke <3

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